Publishing at scale
20k
published news items since 2013
Audience
Readers looking for long-form commentary, analysis and research-driven reporting.
Publishing
Regular editorial output supported by scheduling, segmentation, structured categories and tagging.
Supporter flows
Memberships, donations and newsletter integration provide clear ways for returning readers to support the publication.
Traffic
Millions of page views per year, including sharp spikes driven by newsletters and social traffic.
Editorial and audience
Publishing is only useful when readers can find their way through it.
The platform is designed for readers who want long-form commentary, analysis and research-driven reporting, with clear pathways to read, subscribe and support the work.
Archive depth, search, categories and internal linking help current stories remain connected to years of earlier reporting and research.
01
Publishing workflow
An editor-friendly workflow supports scheduling and segmentation, structured categories and tagging, and consistent media handling for regular publishing.
02
Archive and discovery
Nearly 20,000 published news items are organised for navigation, research and internal discovery without treating the archive as finished or forgotten content.
03
Revenue and supporter flows
A custom Stripe integration supports memberships and donations, while newsletter integration encourages ongoing readership and returning traffic.
04
Performance and SEO
Structured data, readable article templates, deliberate internal linking and custom caching help the publication remain responsive and discoverable during traffic spikes.
Evolution
Built to keep changing without beginning again.
The publication was migrated from WordPress to RealOnline, including the existing archive, and has since moved through multiple design iterations focused on reader experience, mobile usability and longevity.
The result is a long-running publishing platform that has remained reliable under pressure and provided a real-world environment for improving performance, governance and publishing ergonomics.
Explore RealOnlinePublishing project?
Tell us what you publish, how often it changes and what happens when the audience arrives all at once.
Those details help determine whether the main requirement is editorial workflow, archive structure, performance, supporter integration or a combination of all four.